Robust Capacity Expansion To Strengthen Nissin Foods Market Position In Processed Food Segment

Robust Capacity Expansion To Strengthen Nissin Foods Market Position In Processed Food Segment

2022. 12. 08.

Thanks to an investment of some EUR 45 million Nissin Foods substantially ramps up its manufacturing and logistics capacities at its Kecskemét site. Storage space and production volume of the Japanese instant noodle producer will be increased as a result of which 50 new jobs will be created.

Japanese-owned Nissin Foods Europe was founded nearly thirty years ago, in 1993 in the Netherlands, and production was moved to Kecskemét, Hungary in 2004. To date the latter is the only production site of the company in Europe from where 90% of products are exported to over 20 countries with the support of its sales and marketing centre located in Germany.

The size of the Hungarian operation, Nissin Foods Élelmiszerek Magyarországi Kft. has tripled in the past six years, and now a major investment is bound to propel it to new heights. Under the current project of some EUR 45 million new production lines will be installed and a new storage facility will be set up to fulfil growing demand for instant noodles. The Kecskemét plant sources over 50% of its raw materials, including high quality local grain flour, and packaging materials from local suppliers.

Nissin Foods CEO Ms Aya Kurata believes that their business has strong potential for further growth with more room for penetration into untapped markets

 

The capacity increase is the company’s response to the overall trend of the popularity of Asian cuisine and the basic need for convenient meals. The developments are scheduled to be finished by 2026.

The Hungarian food industry has been growing rapidly in the recent months: just the first nine months of 2022 saw an increase in the production value of nearly 46%.

The development in Kecskemét was implemented to meet ever growing demand in Europe